SEO Services
New Site SEO Foundation Development
Price dependant on site size, content development, and depth of SEO integration within site
Domain Research
- Domain research – What is the best domain name for the job? What will convey your message with a memorable tone?
- TLD research – Evaluating what is available and most applicable.
- International domain research (if applicable) – Researching international domains and their level of availability.
- Multi-domain strategies – How many domain names should be purchased, and at what time increments.
Industry Community Research
- Establishing Experts – Defining who current experts are and how to position your site as an expert.
- Suggestions on partnership opportunities – Research and report on potential partnerships for expanding coverage and increasing revenue.
- Where’s the sphere and what’s the buzz? – Defining key hot spots within the industry and integrating strategies to disrupt those areas with buzz content.
- Social Media Inclusion (if applicable) – Ways can you dive into the social media world all the while protecting your brand.
Organic Keyword Research
- Keyword discovery and implementation – Finding optimal keywords to use on your site that are most relevant to your audience and your business model.
- Keyword Conversion Expectations – Not all keywords are geared towards converting a paid customer. This report will give you an idea of what to expect from the keywords being implemented.
Website Technical Development
- Information architecture creation – It is critical that search engines can crawl all the pages of your site that you want them to. A clean IA is a big step in providing that capability.
- sitemap creation – Creating an XML sitemap is important for conveying page priorities to the engines.
- Web host testing and review – Is your host search engine friendly? I’ll test their capabilities and report any issues and resolutions that come up.
- URL Structure development – Complicated URL structures are hard to read for humans and search engine bots alike. I will review your current URL structure and help ensure your URLs work for all readers, human and electronic.
On-Page Optimization
- Meta tag training and development – We will go over what meta tags to use and what meta tags to stay away from, how and when to develop strong meta tags, why to use them, and scenarios to look out for in meta tag creation.
- Content Quality & Use Issues – We’ll cover what goes into quality content and issues that hinder usability.
- Spam filter considerations – Lets make sure you aren’t doing anything that can get you banned from indexation.
- Backlink preparation – Before you can begin to create inbound links, you must prepare your site to handle those links in the best possible fashion.
Existing Site Analysis (Site Audit) Reports
My 126 point audit includes a review of all above items, a full report on each area, and the following:
Content Development
- Viral content creation review – A review of existing viral content.
- Suggestions for viral “linkbait” content – Suggestions of content to be created with the specific intent to create backlinks.
Link Development and Review
- Backlink analysis – Report on who is linking to your site.
- Competitor backlink analysis – Report on who is linking to your top competitors and how it compares to your backlink analysis.
- Current internal links report – An evaluation of you current site’s linking structure and the impact it has on SEO efforts.
- Tips and tricks – Ways to gain external links and make the most of ongoing internal linking.
- Valuation of links – What are the links worth that you already have? This report will tell you.
- Link categorization – Not all links are created equally. We will categorize the internal and external links revolving around your site and prepare the strategies needed to optimize.
Follow-up training and consulting provided as necessary
Pay-Per-Click Advertising Review
Discovery Phase – The discovery phase will cover the following items at a level dependant on necessity for comprehensive review.
- Management Systems Used
- Networks used to deploy ads
- Reporting system
- Report deliverables and KPIs
- Landing Page Development and Usage
Technical Review
- Account Age – Age of your account will have an impact on your traffic.
- Account Setup – Depending on the network, you may see increased traffic with slight adjustments to how your account is set up.
- Campaign Setup – Just like account settings, campaign settings can also impact your traffic.
- Keyword Setup – A review of how are you using your keywords.
- Geographical Setup – PPC is subject to levels of click fraud and other issues that can be managed through your geo-settings. This option can also help you target different audiences at different times.
- Budget Setup – We’ll ensure you’re budgets are set to throttle your traffic in the ways you want.
- Landing Page Setup and Hosting – Review of where you take leads and what you do with them.
Paid Keyword Research
- Keyword discovery and implementation – Finding optimal keywords to use in your campaigns.
- Geographical Keyword Usage (When applicable) – Targets on the East Coast may not work the same as those on the West Coast, or India for that matter.
- Organization and categorization – Review of how keywords are organized and ways to streamline deployment.
- Negative Keyword Usage – Ensuring a targeted by the use of negative keywords to manage where your ads will show.
Ad Network Review
- Current Network Review – A review of the networks you currently run on.
- Potential New Networks – Recommended ad networks in addition to those currently running on.
Ad Review
- Current Ads – What ads you have running now and how they tie in to keywords, landing pages, and the needs of your leads.
- Number of Ads – Review of the impact your ad inventory may have on your ROI.
- Ad setup – Review of current processes and ways to streamline ad generation.
Landing Page Review
- Current Landing Pages – What techniques are currently being used and why.
- Number of Landing Pages – The number of landing pages in relation to objectives for PPC.
- Relevancy – A review of how relevant landing pages are from keyword all the way through the conversion process.
- Conversion Process – What is the path you want people to take from click to conversion and how to improve it.
Testing and Reporting
- Report Reviews – What reports are being generated manually, automatically, or otherwise?
- KPI Review – Ensuring reports include the Key Performance Indicators that allow for action rather than analysis paralysis.
- Ad Testing – What is the process used to test ads.
- Landing Page Testing – What is the process used to test landing pages.
- Keyword Testing – What is the process used to test landing pages.
- Test Results and Action – How test results are used and in what time frame.
Ala Cart Services
Any of the services listed within this document can be purchased ala cart on a per page basis for $75 per page, or per item.
